Top tips for winning business using linkedin доклад по теме Экономика и Финансы

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Top tips for winning business using Linkedin By Jack McKenna
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Why linkedin?
LinkedIn is often looked upon as the ugly duckling. Twitter and Facebook steal the headlines.
According to B2B PR specialists Beattie Communications, LinkedIn is one of the best B2B business tools around.
You can be almost certain that the CEOs and Directors of the companies you want to do business with can be found on LinkedIn – so why not make a connection?
Remarkably, studies have shown that people are more likely to respond to a message on LinkedIn than they are to an email.
To make the most of LinkedIn the secret is not to be shy – boast about your skills and don’t be afraid to reach out to new people.
Why linkedin? LinkedIn is often looked upon as the ugly duckling. Twitter and Facebook steal the headlines. According to B2B PR specialists Beattie Communications, LinkedIn is one of the best B2B business tools around. You can be almost certain that the CEOs and Directors of the companies you want to do business with can be found on LinkedIn – so why not make a connection? Remarkably, studies have shown that people are more likely to respond to a message on LinkedIn than they are to an email. To make the most of LinkedIn the secret is not to be shy – boast about your skills and don’t be afraid to reach out to new people.
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What Can linkedin be used for?
LinkedIn has a number of uses. It can be used for personal purposes, but more often than not it is used for professional purposes.
Businesses can used LinkedIn for three main purposes:
Staff recruitment – increasingly, more and more professionals are finding their next job on LinkedIn. Employers, head-hunters and recruitment agents now see LinkedIn as their first port of call when looking for a potential hire.
New business campaigns – more and more, businesses are realising the power of LinkedIn for attracting new business. It really can be as simple as asking someone to connect!
Joint venture – LinkedIn provides fertile ground for finding and connecting with like minded individuals and businesses meaning that opportunities for joint venture deals are rife.
What Can linkedin be used for? LinkedIn has a number of uses. It can be used for personal purposes, but more often than not it is used for professional purposes. Businesses can used LinkedIn for three main purposes: Staff recruitment – increasingly, more and more professionals are finding their next job on LinkedIn. Employers, head-hunters and recruitment agents now see LinkedIn as their first port of call when looking for a potential hire. New business campaigns – more and more, businesses are realising the power of LinkedIn for attracting new business. It really can be as simple as asking someone to connect! Joint venture – LinkedIn provides fertile ground for finding and connecting with like minded individuals and businesses meaning that opportunities for joint venture deals are rife.
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How should I use linkedin to gain new business?
First thing’s first, it’s vital to ensure that your profile sends out the right message. Creativity is the key in this instance so don’t be boring. By making your profile enjoyable to read you are encouraging others to connect with you. Think of it as making a first impression.
Be picture perfect. Make sure your photograph portrays you in a good, professional light. Ensure it is of good quality, not a pixelated close up of you on a night out at the pub! If possible, try and get a professional picture taken.
You can then graduate to building your contact base. It’s best to start by connecting with people you already know in order to build up a presence before adding prospective clients.
You can boost your following and reach by joining business groups that are relevant to your field. Aim to reach ‘500+’ contacts and people will think you are a powerful influencer.
How should I use linkedin to gain new business? First thing’s first, it’s vital to ensure that your profile sends out the right message. Creativity is the key in this instance so don’t be boring. By making your profile enjoyable to read you are encouraging others to connect with you. Think of it as making a first impression. Be picture perfect. Make sure your photograph portrays you in a good, professional light. Ensure it is of good quality, not a pixelated close up of you on a night out at the pub! If possible, try and get a professional picture taken. You can then graduate to building your contact base. It’s best to start by connecting with people you already know in order to build up a presence before adding prospective clients. You can boost your following and reach by joining business groups that are relevant to your field. Aim to reach ‘500+’ contacts and people will think you are a powerful influencer.
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6 top tips for using linkedin effectively
Boost your LinkedIn following by inviting your Twitter followers to connect. 
Rather than simply sending out an impersonalised invite to connect, take advantage of the comment box and write a personalised message. People will be much more likely to connect and, more importantly, remember you when you make contact for business purposes.
As tempting as it may be, don’t mass message. Social networking works best when done on a one-to-one basis!
Encourage satisfied customers to write a review. Testimonials and peer reviews can be one of the most powerful forms of marketing.
Keep regular contact like you would with a ‘real life’ relationship. By doing so you are ensuring that you remain at the forefront of your prospective clients’ minds.
Take the relationship offline. Once you feel you have built up enough of a rapport with a contact on LinkedIn, don’t be afraid to ‘phone them to seal the deal!
6 top tips for using linkedin effectively Boost your LinkedIn following by inviting your Twitter followers to connect. Rather than simply sending out an impersonalised invite to connect, take advantage of the comment box and write a personalised message. People will be much more likely to connect and, more importantly, remember you when you make contact for business purposes. As tempting as it may be, don’t mass message. Social networking works best when done on a one-to-one basis! Encourage satisfied customers to write a review. Testimonials and peer reviews can be one of the most powerful forms of marketing. Keep regular contact like you would with a ‘real life’ relationship. By doing so you are ensuring that you remain at the forefront of your prospective clients’ minds. Take the relationship offline. Once you feel you have built up enough of a rapport with a contact on LinkedIn, don’t be afraid to ‘phone them to seal the deal!
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What not to do
Do not, under any circumstances, mention any of your company’s products or services.
If you do, you risk coming across as insincere and your contact will discard your message as just another sales pitch.
Make sure you focus on your contact’s recent success. If you deviate from this at any point you will be wasting your time.
Do not ‘overcook’ your message. Doing so may make you come across as not genuine.
What not to do Do not, under any circumstances, mention any of your company’s products or services. If you do, you risk coming across as insincere and your contact will discard your message as just another sales pitch. Make sure you focus on your contact’s recent success. If you deviate from this at any point you will be wasting your time. Do not ‘overcook’ your message. Doing so may make you come across as not genuine.