Social Media for Libraries (Health Care Information) презентация по теме Информатика
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Social Media for Libraries LIHNN & HCLU Held at the Harold Cohen Library, Liverpool,19th May 2010
Rules for the day Download the PowerPoint from http://www.rba.co.uk/web2 either now or when you get back to the office (preferably now) Ask questions as we go Try out whatever you want during the practical sessions You don’t have to look at everything Have fun!
Forget about the Web 2.0 label Think about what it is you want to do Sharing knowledge with colleagues, keeping up to date with new developments A more efficient way of collaborating on articles, documents, policies, contracts, conference programmes, training materials A quick and easy way of providing information to your users and clients through different platforms, applications and devices Reputation monitoring – what are people saying about your organisation, its services, its products? Marketing and promoting your organisation’s and your own skills and expertise Moving, re-using and republishing “stuff” There is No Web 3.0, There is No Web 2.0 - There is Just the Web http://www.readwriteweb.com/archives/there_is_no_web_30_there_is_no_web_20.php
Potential drawbacks Accuracy and authority of information need to check who is “publishing” the information mis-information, intentional or accidental has always existed but social networks/web 2 can correct wrong information Twitter campaign to correct mis-reporting by UK newspaper on cervical cancer vaccination and death of a teenager Many services and applications blocked Barriers to using Web 2.0 technology: solutions http://www.philb.com/articles/barrierstoweb2.htm Technology many applications and web sites will no longer work with old browsers and operating systems (IE6 must die!) if your organisation does not upgrade, it will be left behind in the dark ages
Gartner Curve for Social Software - 2009 http://www.broadstuff.com/categories/10-Social-Networks/P2.html
Four Reasons Libraries Should be on Social Media Andy Burkhardt http://andyburkhardt.com/2009/08/25/four-reasons-libraries-should-be-on-social-media/ Communications with users Respond to positive/negative feedback Marketing/advertising Understanding users better
RSS – a key technology RSS in Plain English http://www.commoncraft.com/rss_plain_english or on http://www.youtube.com/watch?v=0klgLsSxGsU
RSS Stands for Really Simple Syndication, or Rich Site Summary or RDF site summary Also ATOM (Google) Written in XML extensible markup language A means of delivering headlines and alerts A means of adding, transferring or re-publishing content to web pages, blogs, Twitter, Facebook, mashups etc.
Why isn’t RSS more popular?
But a feed may be displayed like this…
RSS for alerts and current awareness RSS feeds for monitoring blogs, twitter, news, LinkedIn, Flickr channels, YouTube channels etc. Collect them together and view using Google Reader (http://www.google.com/reader) - web based Bloglines (http://www.bloglines.com/) – web based Outlook 2007 on your desktop dedicated RSS client e.g. Omea http://www.jetbrains.com/omea/reader/ GreatNews http://www.curiostudio.com/ Set up a Netvibes start page Customise iGoogle Programs on your desktop machine, laptop, Blackberry, mobile
Want to add a feed to your reader?
RSS in Outlook 2007
Netvibes: Shrewsbury and Telford Health Libraries Team Knowledge Update http://www.netvibes.com/sathlibraries
Using Netvibes To Create A Current Awareness Service In Healthcare http://www.slideshare.net/sathlibraries/using-netvibes-to-create-a-current-awareness-service-in-healthcare
Page2RSS.com for pages/searches without RSS
RSS for publishing and re-distribution RSS feed created by your CMS Feeds automatically generated by blogs, Flickr, Slideshare, YouTube, Twitter, publishers etc. RSS feed writers e.g. FeedForAll.com, RSSPublisher.com Add RSS feeds to your blog, iGoogle, Netvibes, Facebook etc using widgets, gadgets, applications, ‘stuff’ Convert RSS feeds to HTML for your web site Feedburner http://feedburner.google.com/ Combine feeds using Yahoo Pipes http://pipes.yahoo.com/pipes/ FriendFeed http://www.friendfeed.com/
FriendFeed – http://www.friendfeed.com/
Blogs Short for web log May not be called a blog What’s New, Current Awareness, News & Announcements Instead of or in addition to a printed, emailed or static web based newsletter; what’s new; alerts Marketing tool inside and outside of the organisation CPD – recording professional development and reflective practice Recording project development, discussions Comments or “suggestions” box Monitor blogs for information and competitor intelligence Alternative publishing medium, small web sites
Blogs Content management system Very quick and easy to publish “Postings” are automatically listed with the newest first Options for comments from readers Can be switched off Use any available anti-spam modules e.g. Akismet for Wordpress Possibly use CAPTCHAs “Completely Automated Public Turing test to tell Computers and Human Apart” Moderate comments before they are published to your blog Reply to comments to encourage further discussion Lots of plugins, widgets, ‘Bling for your blog” (see later slide)
Using Web 2.0 for current awareness in healthcare Patrick Maitland-Cullen and Jenny Harbour (CILIP) Library & Information Update, September 2009, pp 41-43 (Members only) NHS Quality Improvement Scotland Use RSS feeds, aggregator (reader), feed scraper, page change monitor + blog Tools Google Reader, Bloglines, Diffbot.com, Feedfire.com, Watchthatpage.com, Blogger .com
Quality and Health http://www.qualityhealthcare123.blogspot.com/
Blogs as sources of information Blogs by industry gurus and experts are a good way of keeping up to date with what is happening in a sector Look for the Blogroll or List of Links on a relevant blog Important for reputation monitoring and management Blog results now part of general search results To focus on blogs (and/or sites that have RSS feeds): Google Search and use the additional options in the left hand menu on the results page Google Blogsearch http://blogsearch.google.com/ use advanced search to search within an individual blog Blog search engines and directories http://www.blogpulse.com/ http://www.technorati.com/
Blogpulse search and trends
Guest Post: Blogs at Imperial College (UK Web Focus) http://ukwebfocus.wordpress.com/2009/10/02/guest-post-blogs-at-imperial-college/ Reasons for setting up the blog Agreement from management (started blogging before got agreement!) Target audience Academic/research staff Postgraduate research students Postgraduate taught course students Undergraduate students Content Time spent Publicity/marketing Success? Sustainability
Setting up your own blog Host on the blogging service’s own server or install on your site Google’s Blogger (Blogspot) - free http://www.blogger.com/ host on Blogger Wordpress - free Host on http://www.wordpress.com/ or host on your own server - software for loading onto your own site at http://www.wordpress.org/ Typepad – priced Host on http://www.typepad.com/ WeblogMatrix - Compare them all http://www.weblogmatrix.org
Bling for your blog Phil Bradley, Library and Information Show, NEC Birmingham, April 18th 2007 – Adding Bling to Your Blog! Gadgets, widgets, page elements etc. that you can add to your blog RSS to email RSS to PDF Calendars Photos from Flickr, Picasa Embed Youtube videos Embed Slideshare, authorSTREAM presentations RSS feeds from other blogs and sites Twitter feeds Tag clouds
Twitter http://www.twitter.com/ Instant messaging and SMS on the web but one to many Microblogging – postings are called ‘tweets’ and 140 characters long Develop and expand your personal and organisation’s networks Monitor conferences, what people are saying about companies, products, services, and about you http://search.twitter.com/
Gold or dross? Twitter Study - Pear Analytics http://www.pearanalytics.com/blog/2009/twitter-study-reveals-interesting-results-40-percent-pointless-babble/ Pointless babble: 40.6% Conversational: 37.6% Pass-along value: 8.7% Self promotion: 5.85% Spam: 3.75% News: 3.6% BUT depends on who you are “following”
Tracking down Twitter people/organisations to follow
Tweetdeck directory http://www.tweetdeck.com/directory/
Twitter Tips for Health Professionals http://scienceroll.com/2010/05/02/twitter-tips-for-health-professionals/
Twitter search – http://search.twitter.com/
Twitter search – http://www.twazzup.com/
Who is referring to your “stuff”? http://www.backtweets.com/
Backup your Tweets BackupMyTweets Home: Backup Your Twitter Account http://backupmytweets.com/ Twapper Keeper - Archive Tweets http://twapperkeeper.com/ Tweetdoc: Document your twitter event http://www.tweetdoc.org/ The Archivist: Save And Export Twitter Searches Before They Go (need to download a program to your computer) http://visitmix.com/Opinions/the-archivist Back up your tweets to a blog page LoudTwitter http://www.loudtwitter.com/ Twittinesis http://www.twittinesis.com/
Twitter cheat sheets and resources Getting Started with Twitter http://www.rba.co.uk/patlib2009/GettingStartedwithTwitter.doc Twitter Cheat Sheet 1.2 http://portfolio.ginaminks.com/job_aides/twitter_cheat_sheet.pdf Twitter Cheatsheet – Phil Bradley http://www.scribd.com/doc/20128389/Twitter-Cheatsheet 5 Free Sites For Beautiful And Professional Looking Twitter Backgrounds http://www.smashingapps.com/2009/12/10/5-free-sites-for-beautiful-and-professional-looking-twitter-backgrounds.html Twitter: A quick start guide for people in and around government http://www.learningpool.com/twitterguide/index.php
Yammer http://www.yammer.com/, http://blog.yammer.com/ Corporate version of Twitter Keep everything within the organisation Hosted on Yammer’s site No 140 character limit, can attach files Can invite partners and colleagues from outside of the organisations (Priced Silver package - $1/user/month) I’m Yammering away… http://robwood.wordpress.com/2009/04/16/im-yammering-away/
Tools for collaborating on documents e.g. wikis, Google Docs/Apps Single locally stored copy instead of multiple email copies Version control Collaborators do not have to be running the same software or same version of the software Can see the “time line” or history of edits, who has edited what and when Useful in compliance situations
Wikis wiki-wiki – Hawaiian meaning quick First wiki was the WikiWikiWeb, Ward Cunningham 1995 A collaborative web application that allows users to easily add and edit content Can be used for developing documentation, course content project management developing a conference programme and proceedings a web site History keeps a record of the changes and different versions of the documents Many have blog like discussion areas and RSS feeds
What are wikis used for? Wikis for training materials and conference organising http://swashford.wordpress.com/2008/01/11/wiki-wonders/ Wikis for compiling subject guides http://meredith.wolfwater.com/wordpress/index.php/2008/01/09/we-have-wiki/ Business Essentials on the Web http://bl-business-essentials.wikispaces.com/ Using a Wiki for an Intranet - Janssen-Cilag, http://www.fastforwardblog.com/2007/09/18/enterprise-wiki-increases-collaboration-and-connections-at-janssen-cilag/
WikiSurgery - The Free Surgical Encyclopaedia http://wikisurgery.com/
NHS Bolton Library http://boltonpct.pbworks.com/
Experimenting with wikis and document sharing May already have wiki options on your system Blackboard, Moodle, SharePoint, existing CMS feedback on Sharepoint wiki – robust but basic Not always straightforward to install on your own system use third party “wiki farms” to start with Comparison of wiki farms – Wikipedia http://en.wikipedia.org/wiki/Comparison_of_wiki_farms some wiki farms make your wikis completely open, that is viewable and editable by anyone Compare wikis at http://www.wikimatrix.org/ Don’t call it a wiki!
Experimenting with wikis and document sharing Some wiki farms to try: PB Works (was Peanut Butter Wiki) http://pbworks.com/ Wikispaces http://www.wikispaces.com/ Wet Paint http://www.wetpaint.com/ Also try Google Docs http://docs.google.com/ Google Sites http://sites.google.com/ Zoho http://www.zoho.com/
Google Docs http://docs.google.com/ need a Google account text documents (Word, Open Office, Star Office) spreadsheets, presentations Can upload existing documents and will keep most of the formatting (wikis usually removes formatting) Invite others to share your documents Edit documents online with whomever you choose Has a similar version/history record as wikis “Google Docs suffers privacy glitch “ http://news.cnet.com/google-docs-suffers-privacy-glitch/
Google Sites http://sites.google.com/ Marketed as a way of producing your own site hosted on Google Can be set up and used as a wiki 100 MB storage
Google Apps UK universities sign up to Google Apps - Computer Business Review: News http://www.cbronline.com/news/uk_universities_sign_up_to_google_apps_081009 University of Sheffield, Sheffield Hallam University, University of Portsmouth, De Montfort University Three Google Apps case studies http://blog.tfpl.com/tfpl/2009/04/get-inside-the-cloud-of-information-tfpls-cloud-computing-service.html Westminster University Google apps has cost Westminster just £2,000 because Google offer it free to Educational bodies. Estimated it would have cost £1million to put a “standard” equivalent infrastructure in. Erith Group demolition firm with 250 employees, costs £25/year/user The Guardian Collaborative tools – blogs and wikis
Flickr http://www.flickr.com/ Owned by Yahoo! Share photos with selected individuals or make public Monitor what people are putting up about you and your organisation Put photos of your library’s or organisation’s events on Flickr promote your department, information centre, organisation direct journalists to your ‘album’ when they ask for photos to accompany articles about you make sure you tag and describe them, organise into sets decide on copyright and Creative Commons licenses Embed your photos in your web site, blog, Facebook page, Netvibes etc. Google alternative is Picasa Web albums http://picasaweb.google.com/
Day 94 - MRSA Hysteria http://www.flickr.com/photos/jonpsaunders/2216273489/ Search Flickr for your keywords/organisation Interesting to see who is putting up what May also be able to spot negative experiences and stop them escalating This photo – search on NHS Bolton Important to look at comments as well as photographer’s description Monitor new photos by searching and use Page2RSS for creating alerts
Presentations Excellent sources of information especially conference and event presentations Put them on slideshare.net, authorstream.com, slideboom.com Slideshare sometimes blocked Decide on format and copyright license Allow people to download the original ppt or only display it within Slideshare or via your embedded link? Embed a Slideshare “presentation pack” Announce a new presentation on webpage, blog, Twitter, Facebook embed in web or blog announcement using code supplied by the slide sharing site LinkedIn has a Slideshare application so has Facebook (if you can find it in the new interface and work out how to use it!)
Slideshow (Slideshare) + podcast Coeliac disease and the life-long gluten-free diet | SoozNooz http://www.suehutton.co.uk/sooznooz/2010/04/coeliac-disease-and-the-life-long-gluten-free-diet/
Podcasts Podcasting Hacks: Tips and Tools for Blogging Out Loud (Paperback) by Jack Herrington ISBN 13: 978-0596100667 Podcasting for Dummies by Kreg Steppe, Tee Morris, Chuck Tomasi, and Evo Terra, ISBN 13: 978-0470275573
Videos & podcasts For example Vimeo.com, YouTube.com News, ‘how to’ videos, corporate broadcasts, presentations, advertise your services Embed videos in your blog, Facebook page, start page, web site etc.
iTunes – search on coeliac
Social bookmarking Social Bookmarking as a Knowledge Management Strategy, Robert Berkman, The Information Advisor Vol 11 (1), March 2007, Knowledge Management Supplement http://www.informationadvisor.com/IA_KM_March07.pdf Web hosted services Diigo http://www.diigo.com/ Del.icio.us http://del.icio.us/ Connotea http://www.connotea.org/ 2Collab (Elsevier) http://www.2collab.com/
Tag clouds Analyse your CV, job description, web pages, promotional literature, grant applications etc. Wordle.net, Tag Crowd, Tagxedo, Tag Cloud Generator etc
Facebook Facebook for business or just keeping up with friends and family? Get a page because people expect you to have one, to make sure no-one else uses your name? Use applications to automatically add “stuff” e.g. Slideshare presentations, Twitter, Friendfeed Search for people and companies Think about different emphasis to blogs and web pages – what are the important issues for your “fans” Campaigns How to create brand awareness on Facebook http://searchengineland.com/how-to-create-brand-awareness-in-facebook-29014
Facebook – NHS Western Cheshire
http://www.facebook.com/marmitebars Campaigns – e.g. gathering feedback and opinions on the new marmite bar!
YouTube - Facebook Song, Scottish Falsetto Sock Puppet Theatre http://www.youtube.com/watch?v=x7RrHXNyONc
LinkedIn http://www.linkedin.com/ Like a professional version of Facebook Set up your profile Invite people to join your “network” Set up groups Search for people Search for companies and organisations Information drawn from: BusinessWeek (if available) LinkedIn data and people profiles
Design your own search engine For regularly searched sites selected sites on a topic searching sites on a reading list Google Custom Search Engines http://www.google.com/cse/ at least hundreds of sites, maybe thousands! can import lists of sites Need a Google account to set one up Cannot search password protected sources or sites where you have to fill in a form to access the information
Netting the Evidence http://www.google.com/cse/home?cx=004326897958477606950%3Adjcbsrxkatm http://tinyurl.com/377okkn Google Custom Search Engine Set up by Andrew Booth, Sheffield Covers 107 web sites Evidence based medicine Was originally a straightforward resource list
Second Life Need to download program to your desktop PC Need plenty of bandwidth Technology often a barrier to conducting “business” Getting started with Second Life : JISC Academia http://www.jisc.ac.uk/publications/documents/gettingstartedsecondlife BBC News - What happened to Second Life? http://news.bbc.co.uk/1/hi/magazine/8367957.stm Virtual World Watch http://virtualworldwatch.net/
Risk assessment and mitigation Privileged user access - who has specialized access to data Regulatory compliance – is the vendor willing to undergo external audits and security certifications Data location – does the provider allow for control over the location of data Data segregation, is encryption available Recovery – what will happen to data in the case of a disaster; is complete restoration available and how long would it take Investigative Support – does the vendor have the ability/willingness to investigate inappropriate or illegal activity Long-term viability - what will happen to data if the company goes out of business; how will data be returned and in what format Brodkin, Jon. "Gartner: Seven cloud-computing security risks” http://www.infoworld.com/article/08/07/02/Gartner_Seven_cloudcomputing_security_risks_1.html
Which collaborative tools will work for you?
What next? YOU DO NOT HAVE TO USE EVERY SOCIAL MEDIA ‘THING’ THAT IS OUT THERE Look at what you already have – can you do more with it using social media Play and experiment If you are spending too much time on an application for negligible or no benefit then reconsider your strategy or ditch it!
Further reading This is Social Media: tweet, blog, link and post your way to business success. Guy Clapperton, Publisher: Capstone (27 Oct 2009) ISBN-10: 1906465703 ISBN-13: 978-1906465704 Phil Bradley’s I want to: Web 2.0 applications, utilities & resources http://www.philb.com/iwantto.htm How to Use Web 2.0 in Your Library, Phil Bradley. May 2007, Facet Publishing, 224pp paperback ISBN: 978-1-85604-607-7
To encourage you in your Web 2 endeavours a short motivational video
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